Promotional Gimmicks

Recently I talked about the concept of Black Friday.  Today a few thoughts about other merchant holidays.  ScloHobookgs

If your business is counting on special days of the year, holidays and events like today to be successful, you are missing the boat.

The Flower Shop that only promotes on Valentines Day and Mothers Day is being short sighted.

There are so many businesses that overlook the special events in each our individual lives that are not national events or celebrations that are reasons for us to spend money with them.

Birthdays.

Anniversaries.

Those are just two events that occur 365 days a year for someone.

Instead of being a gimmicky promotional retailer, look for ways to help us celebrate the special days in each of our lives.  March 13th, April 12th, September 12th, November 15th are all days that I buy something for someone I love in my family.

Think about it and contact me for help and ideas.