Month: January 2017

Is There A Better Way of Getting Customers?

In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff. ¬†Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek. I’m going to show you an example from last…
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January 31, 2017 0

Do You Have A Marketing Measuring Stick?

Three questions that apply to everyone and nearly everything: Do you set goals? Do you set up a plan to meet those goals? Do you meet or exceed those goals? ¬† You can ask those same questions to a high school freshman, a college freshman, or a 50 year old and you will be able…
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January 23, 2017 0

How Does Social Media Fit in Marketing Your Business?

Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional advertising methods like radio, television, newspapers and magazines,…
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January 17, 2017 0

Insight on WOWO Radio Listeners

A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. For the past 20 years WOWO has been a news/talk radio station, (out of 90+ years on the air.) Last month we received results from the rating service we subscribe to and again WOWO dominates…
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January 9, 2017 0