27
Apr

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back […]

20
Apr

Stupid Ways to Blow Your Advertising Budget

Prefer to listen instead of read?  Here’s the podcast version of today’s article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid. It’s not their fault, not really.  They were charmed by the salesperson, into […]

14
Apr

The Shower & God

I don’t know about you, but there are certain times that my mind clears and when that happens it is eye opening. Mowing the yard can be one of those times, but that’s only part of the year. Often I take time to take the road less traveled in my daily commute. I get to […]

12
Apr

Marketing and Advertising are Not the Same

This week, we’re going to tackle a subject that some people get confused about. And if you prefer to listen to the podcast version of this article instead of reading, here you go: Marketing and Advertising are not the same thing. A dozen years ago, a friend of mine in Fort Wayne declared he was […]

5
Apr

Do You Know the Value of Relationship Marketing?

Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing.  That may surprise some of you because of my years in the radio business and on the web.  But believe me, they actually work hand in hand. When I am […]