3 Social Media Marketing Musts

Last week I saw a new furniture store in Fort Wayne pop up on Twitter.  They did about 4 tweets including pictures of some one-of-a-kind pieces that caught my attention.  They mentioned their hours in another tweet and invited people to stop in.

One thing was missing however.

Their location was not listed in their twitter profile.  No one is going to come to your store if you don’t tell them where you are.  I sent them a tweet and they fixed it along with adding a link to their website.

I realize that there are people who are still new to using social media and I see a lot of the same mistakes over and over again.  With that introduction, here are 3 Social Media Marketing Musts you need to do right now:

1. Fill out your profile completely. Every social media channel gives you opportunities to help others find out more about you.  Facebook, Twitter, LinkedIN, Instagram, Google+, Pinterest, all of them offer a combination of important items that your followers want to know so they can check you out.  Address, especially if you have a physical location.  Website, phone number, email address, fill them all out.  Include appropriate pictures too.
2. Post updates regularly. Update Facebook every day you are open. Tweet a few times a day.  If you are on LinkedIn, share some articles or updates at least once a week.
3. Listen and respond.  Social media is a two way conversation.  When someone comments on something you posted, set up an alert so you can answer and reply back.  The worst thing you can do is ignore them.  You can create negative perceptions of you and your business by ignoring those who say something to you via Social Media.

Earlier this week I shared this link on How To Create A Social Media Marketing Plan From Scratch which is filled with lots of helpful info and details.

Want help?  Ask me.