Category: Marketing and Advertising Insights

Advertising Nugget: Reach & Frequency Matter

Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn’t taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I go any further, I should explain what those two…
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July 26, 2017 0

Do You Have What It Takes to Be My Advertising Partner?

I am looking to form a few more advertising partnerships in connection with WOWO Radio and Federated Media including our online Federated Digital Services marketing options. Let’s see if you qualify and what this entails. 1st of all, I only want to work with people and businesses that operate from a foundation of Integrity.  The…
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July 19, 2017 0

How to Use Habits to Buy Advertising

Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising agencies that were taught how to crunch numbers from data…
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July 12, 2017 0

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox.  One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0