Category: Marketing and Advertising Insights

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that ┬ábaby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters…
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May 25, 2017 0

How I Can Help You Invite People To Give You Money

About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article.…
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May 18, 2017 1

It’s Media Report Card Time!

Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too. Here’s the highlights: We…
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May 16, 2017 0

Did You Remember The Invitations?

I’m going to break down the purpose of advertising to a very simple concept.

The only reason you should advertise is to invite people.


May 11, 2017 0