Category: ScLoHo’s Media

The TV Shift is Real

Television viewing habits continue to shift. Have your advertising expenditures shifted too? It’s time to examine the trends for your business. 200 Channels and there is nothing on The TV shift is real in 2017 and will only continue in the years ahead. Television viewing habits have been changing for years and as consumers, we…
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July 30, 2017 2

How to Use Habits to Buy Advertising

Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising agencies that were taught how to crunch numbers from data…
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July 12, 2017 0

How I Can Help You Invite People To Give You Money

About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article.…
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May 18, 2017 1

It’s Media Report Card Time!

Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too. Here’s the highlights: We…
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May 16, 2017 0