The Genuine ScLoHo aka Scott Howard

Do You Know What LBS is?

December 14, 2011 ScLoHo's Web World 2

As a kid, I learned lbs (non-caps) was an abbreviation for pounds.

Which is silly since the only common letter in pounds and lbs is the s.

You have to know history to know that it goes back centuries before we were roaming the planet.

The Latin phrase “a pound weight “was “a libra weight” when translated to German and so on….

But now LBS stands for something different.

Location-Based-Service, referring to the social media platforms that are based on your “checking in” to a location.

In my world, Four Square is the most popular.

Google+, Facebook, Twitter and a few others have this as part of their options, but I choose not to participate in those.

Ricky Potts and I have talked a few times about how to make Four Square check ins more fun and Kevin Mullett has spoken quite a bit about the bigger picture of how business are a little slow on the learning curve of how to use LBS effectively as a marketing tool and to build relationships with customers.

Last week I discovered two opposing viewpoints on the subject sent to me in the same newsletter.

First the Con: “Only about 5% of U.S. online adults said they use location apps at least once a month”

And the Pro: “Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence.”

Wanna know the freaky side to these two reports?

If you click thru the links you’ll see that they both drew their conclusions from the EXACT SAME research report!

Say, if you want to truly learn how to use this and all the other technology that we have at our fingertips, come talk to the experts, (Sorry Kevin).

I’m referring to the ones who are doing it, not those who are clueless.

Contact me using the contact form and I’ll be sure to get back to you or you can find me on Twitter too.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.


2 Responses

  1. Good read man… thanks for sharing and thanks for including me. I LOVE LBS, and I focus my content for the guy behind me. I don’t add content for me. I add it for my audience. I am not checking-in for me, but for the unique content I can share, the picture I can take, and the tip I can leave. The tip doesn’t help me… but NOTHING beats getting a text/tweet from a guy in insert location here asking me about my tip. The best was when someone checked into the Charles de Gaulle airport in Paris… I had left a tip there. I didn’t know the person, but they thanked me for what I said. That is the WHY. You can’t beat a feeling like that.

    Anyway, thanks again man. Hold on… I need to check-in!

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