September 27, 2016 by Scott Howard
Today, I’m going to start to share how I work with:
The First Step in the ScLoHo Advertising Process: Who Are YOU?
The concept of one size fits all is a big fat lie.
Adjustments have to be made to accommodate the individual.
This is true in most things in life including your advertising and marketing, which I’ll get to in a second.
First a couple of examples in real life…
My wife and I have our own cars. I am a foot taller than her. I can’t get in her car until I push the drivers seat back. I don’t fit. When she drives mine, she does the opposite.
The Mrs? Never a black coffee. Everything from an iced coffee to a hot one has a special combination of chocolate drizzle, sprinkles, 2 or 3 pumps of vanilla, (I don’t know, but she knows exactly the correct number)…
I’m not picking on my wife, I’m just pointing out that all of us have our own desires and the one size fits all concept doesn’t work in most areas of our lives. Neither one of us would be happy if we had to always live with the others preferences.
You need to approach your advertising and marketing with this custom approach too.
This means you probably shouldn’t copy what your competitor is doing. Why?
Because there are differences between you and them that are just as different as my wife and I’s coffee shop orders.
But there are also some similarities that you need to be aware of.
How do you know what to do and what not to do and sort thru all the advertising and marketing options?
Slow down Skippy.
Take stock of you and your business. Not just the physical stock sitting on the shelves, your tangible inventory, but the guts and grit.
Why are you in business? What business are you really in? What does success look like for you?
These are just some of the beginning questions that need real answers. Problem is that you are most likely to closely involved in your business to be objective.
That’s where I like to come in. Over the next few weeks, I’ll share with you how and if you want me to personally work with you and your business, let me know.