It’s #ThrowBackThursday, so I pulled this from the 2009 ScLoHo archives:
Sometimes we get so wrapped up in the day to day, week to week process of running our businesses and our life overall, we neglect to put together a plan.

Yeah, I’m going to toss out the big words for a moment and simply call this your Plan.

The most successful and the least successful people you know have the same amount of time each day. Time is the great equalizer.

However it really doesn’t matter how much you get done each week, if it isn’t a part of your plan.

My challenge to you, (and me!), is to create a direction you want to go and include why you want to go in that direction with your company and your life.

Then once you know where you are wanting to go, you can start to put together your plan.

Over the past 20 plus years, I have seen organizations that put together plans, without knowing what direction they wanted to go, and this is backwards.

I’ve also seen organizations without a plan and without a direction, spend money and time on marketing and advertising efforts that they should not have done; and if they had a plan, they wouldn’t have.

Finally, I’ve seen organizations that are going to stick rigidly to a plan and ignore the changes in the marketplace and as a result, die a slow miserable death.

Let’s wrap this up with 3 tips:

  1. Decide what direction to go.
  2. Put together a Plan to take you there
  3. Measure all the marketing and advertising opportunities against #’s 1 & 2. If they fit, consider them. If they don’t fit, double check your direction and plan to see if they are still relevant for you and if they are, then say no (for now) to those opportunities.
Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.