November 5, 2015 by Scott Howard
In 2003 I started working in the advertising and marketing world in Fort Wayne. This was a return to radio, an industry I worked in since I was a teenager, starting out on the radio for the first 10 ten years before moving over to the advertising side.
In 2003 I started out with high standards as far as what I would accept as an ideal client and my first two were exactly what I was looking for.
Then I started to expand and try a few other ways to work with advertisers and my business grew and grew and I was very busy.
Problem was, some of my clients were not fitting my ideal client profile and they either required more work or they failed to get the results they were looking for. Sometimes both.
Over the years, I’ve become pickier.
Sometimes I tell people that my radio stations are not the best choice for what they are trying to accomplish.
Actually, what I usually do is advice them on what they need to do with their business in order to be prepared to handle what will come from advertising.
Usually that means they need to get their “house in order” so they can handle new customers properly.
Advertising and Marketing will only amplify all that is wrong with your business.
Say No to promoting your business until you are really ready, but don’t delay either.
Every day that passes is a day that your potential customers are spending their money with your competitors.