The Genuine ScLoHo aka Scott Howard

Invite People To Do Business With You

August 13, 2015 Marketing and Advertising Insights The Not-So-Secret Writings of ScLoHo 0

The simplest, most basic way to describe marketing is, Invite People To Do Business With You.SIMPLE

Use this as your yardstick to see if your marketing efforts are focused.

Invite People To Do Business With You applies to your paid radio ads.

Invite People To Do Business With You applies to your business cards.

Invite People To Do Business With You applies to your social media posts.

Invite People To Do Business With You also applies to the way your staff behaves once potential customers visit your business.  Because they can also leave without spending any money.

Invite People To Do Business With You when you are not working.  You do this by being a nice person.  By leaving a positive impression.

Invite People To Do Business With You with your logo-ed shirts and vehicles.  And as a side note, be sure anyone and everyone who is driving, riding in, or wearing anything with your name on it gives a positive impression all the time.

Invite People To Do Business With You but don’t be obnoxious about it.  Be Friendly.  It’s that simple and that hard.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

 

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