Google + RSS Feed

Is Going Viral a Successful Marketing Tactic?

0

July 15, 2015 by Scott Howard

See this picture?

11705285_1145942945432599_307400688049477667_n

My daughter shared it on her Facebook page Monday night. Actually she shared a post from the Facebook page of the Roanoke Village Inn that included this picture.  She and her family lived a few blocks from there before they moved west.

I saw the picture and shared it on Twitter Tuesday morning:

Screenshot 2015-07-14 17.50.21

Tuesday evening, I was notified that it was picked up in a story on Mashable.com which you can read here and scroll down a bit.

While this picture went slightly viral, it was a bit of luck and not planning.  The Village Inn probably had no idea that the picture went beyond their 742 followers.

There is a marketing lesson for those of you who are trying to “go viral” and hit it big.  It’s not likely to happen.  Or if it does, it is fate or luck and do you want to bet your business success on that?

For help with a real marketing plan, reach out to me.

And the Village Inn is scheduled to reopen today after spending Tuesday cleaning up, which is good.

 

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

0 comments »

Leave a Reply