January 31, 2017 by Scott Howard
In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff. Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek.
I’ve been getting emails from Matt, well okay, I’ll use his real name and show you the exact content.
The subject line was:
First impressions are overrated
That was good. Here’s what the body of the email said:
Something must’ve been wrong with my initial outreach to you because I still haven’t heard back. I think it’s time for a fresh start.
Hi, I’m Matt, a Founder at CONSENSUS™. Our software powers personalized, interactive, video demos to drive ridiculous revenue and I think it’s a great fit for you.Don’t take my word for it, see for yourself.
We can show you how we’ve helped companies 2x their close rate in a 30 minute meeting. Are you available sometime early next week?
You have not created a valid business reason for me to respond. As such, I am very unimpressed with what your service could provide.Unless you can create a personalized V.B.R. your success in email prospecting is limited.I am not the person who can say yes and with this experience I am the person who can say no to recommending your services for our company and the clients I serve.Get better, be better.Good luck.