November 25, 2016 by Scott Howard
Today I’m wrapping up a series of reposts that I discovered in October were the 5 most shared articles I’ve published in the past 12 months. If you want to find your most popular posts on your site, go here.
Many of the people I see selling advertising and marketing seem to get lost in a world of details that most business owners don’t really care about.
I witnessed this last month (again). I sat in a meeting where a salesperson was trying to sell a service my advertising partner would probably like to use, if they are not overwhelmed by it all.
Advertising really is simple, you want to invite people to your business to spend money with you.
You don’t need to know all the complexities of how an ad is created, or how to reach the most people, or “right” people…
You just need to partner with advertising and marketing people who know how to do that effectively.
That’s what I strive to do.
Take the complex and keep it simple.