The Genuine ScLoHo aka Scott Howard

It’s Simple and Complex

November 25, 2016 Marketing and Advertising Insights The Not-So-Secret Writings of ScLoHo 0

Today I’m wrapping up a series of reposts that I discovered in October were the 5 most shared articles I’ve published in the past 12 months.  If you want to find your most popular posts on your site, go here.

Many of the people I see selling advertising and marketing seem to get lost in a world of details that most business owners don’t really care about.

I witnessed this last month (again). I sat in a meeting where a salesperson was trying to sell a service my advertising partner would probably like to use, if they are not overwhelmed by it all.

Advertising really is simple, you want to invite people to your business to spend money with you.

You don’t need to know all the complexities of how an ad is created, or how to reach the most people, or “right” people…

You just need to partner with advertising and marketing people who know how to do that effectively.

That’s what I strive to do.

This rose is both simple & complex.

This rose is both simple & complex.

Take the complex and keep it simple.

Want help?

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.


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