Notes from Social Media Breakfast Fort Wayne

As I type, our moderator Kevin Mullett is wrapping up today’s Social Media Breakfast Fort Wayne.

We have these events on a monthly basis, #SMBFW is the hashtag.  The next one is July 31st.

The format for today was break-out with groups of 4 to 8 at a table answering questions and then sharing those answers with the entire gathering.

We only got two questions in and here they are along with the summary answers:

How is online networking like off line networking

• Take care of customer concerns
• Communication paths to build relationships
• Building relationships with like minded people
• Limitations of time vs limitations of 140 characters
• Mutual contacts/connections
• Need to maintain regular presence & attendance
• Create Top of Mind Awareness
• Introductions to new people
• Listening is better than talking
• More about the interaction than the numbers in attendance/followers
• Both can be used to learn, grow and stay connected
• Content (message) is the similar
• Both start out small, but can grow

 

 

How is online marketing like direct mail

• Wide audience, targeted
• Can be overdone, creating clutter and annoyance
• Graphic elements.  Facebook lets you post pics, Twitter lets you post links to pics
• Provide top of mind awareness
• Updates from businesses that you want to receive because of being targeted.
• Relevance. Audience Matched.
• Have to be short and sweet.
• Starts with one way communication
• Results not always measurable.
• Both can be spammy
• They can work together, complimentary

There you go, hope to see you next month