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Old Fashioned & New Tech

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July 9, 2015 by Scott Howard

A couple days ago my wife and I got to speak with and see a couple of grandkids and their Mom who live a few hundred miles away.  As we spoke with Nora, her brother Oliver and Mom, Rachael, it was effortless.  These little ones think nothing of Google Hangouts, Skype, or Facetime.  The technology makes something like old fashioned face to face conversation real.

"O" and his mommy

“O” and his mommy

For #TBT also know as #ThrowBackThursday, an article I wrote 7 years ago from the ScLoHo archives:

When I first entered the media world I was a 16 year old high school student who was paid to babysit a radio transmitter and take meter readings every two hours.

The Federal Communications Commission required a properly licensed individual to be on site at all times when a radio station was on the air.

This was 1976.

35 years later, due to a combination of rule changes working hand in hand with tech changes, this type of job no longer exists.

Radio stations still exist, however.

The best ones still use human beings talking and sharing local events and information, just like they have for decades.

Now, think about your business.

What are the old fashioned elements that will be required to keep you successful for decades into the future, even with new tech popping up every few years?

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

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