Once Upon A Time

My wife and I owned two cars.

Then we had a third car when my step-daughter turned 16.

That was 8 years ago.

In the Summer of 2011 we were back to two cars.

Last week I received a puzzling email from an Allstate agent that I have not spoken with for years.

Here is a requote of your auto insurance with our current rates and discounts. If any information has changed please let us know to get the best rate you deserve.

And it continues:

I am pleased to send you a personalized quote for Allstate^® Your Choice Auto Insurance – a different kind of car insurance available only from Allstate.

Every Auto policy comes standard with a Claims Satisfaction Guarantee, at no additional cost. This provides a built in guarantee of Claim Experience Satisfaction.

Blah, blah, blah..

The email continues with a quote for two cars my wife and I used to own.

Once Upon A Time:

Year, Make & Model

1995   MERCEDES-BNZ   C280

1999   OLDSMOBILE   INTRIGUE

But we don’t own those cars anymore.  The Olds has been gone for about 18 months and the Benz, bit the dust a few months ago.

Why did I get this email?

It’s not spam, but it’s the next worst thing.

It’s lazy prospecting that probably uses a program some bigwigs in the Allstate marketing program told their agents they should use to drum up business.

It’s not working.  Not with me.

Look, I work in sales and marketing.  I am not going to respond to lazy marketing techniques.

Unless you call writing this article an acceptable response.