As soon as I wrote the title, Remember the “Social” side of Social Media, I thought of a different topic than what I really want to share with you.
So let’s get that other topic out of the way, Be Nice. In an increasingly hostile online world, please return to kindness when you are online. Don’t say things on social media or in the comment section somewhere that you would not say to that same person face to face.
Now the original topic for Remember the “Social” side of Social Media.
It’s a marketing tip that I see too many businesses neglecting.
Make sure you engage in conversations on Social Media. If you post on Facebook, YouTube or anywhere, keep an eye on the comments that you get and respond to them. Too often I will see someone wanting to get more information or thank you, or that have a complaint and there is no response.
Last weekend my wife and I visited some bed and breakfasts and restaurants and I reviewed all of them on TripAdvisor. One of them sent me a private message via TripAdvisor that read:
Thank you for the great review. I’m so happy to hear that you enjoyed your dining experience at The Real Seafood Company. We hope to see you again soon!
Guest Services Supervisor
That’s what it’s all about on Social Media and similar sites, so be social!