Tag: advertising

Advertising Nugget: Reach & Frequency Matter

Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn’t taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I go any further, I should explain what those two…
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July 26, 2017 0

How to Use Habits to Buy Advertising

Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising agencies that were taught how to crunch numbers from data…
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July 12, 2017 0

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox.  One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0

The WHY behind ScLoHo

Sharing the motivation behind why you do what you do is powerful. Do you know your WHY?  Here’s mine. I want to help people make smart advertising and marketing choices. Actually it’s bigger than that. I want to help people achieve their dreams so they can feed not just their bellies, but their passions too.…
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June 28, 2017 0