I was reading an article from Mediapost that mentioned that baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters […]
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article. […]
I’m going to break down the purpose of advertising to a very simple concept.
The only reason you should advertise is to invite people.
Today I am going to talk to you about my friend Nancy and her husband Bill. You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple. I’ve known Nancy since we went to high school together and yet back […]
Prefer to listen instead of read? Here’s the podcast version of today’s article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid. It’s not their fault, not really. They were charmed by the salesperson, into […]