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Posts Tagged ‘Baby Boomers’

  1. Meaningful Marketing Messages to Boomers


    March 19, 2017 by Scott Howard

    I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published …
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  2. Insight on WOWO Radio Listeners


    January 9, 2017 by Scott Howard

    A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. …
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  3. Is There A Generation Gap In Marketing?


    October 24, 2016 by Scott Howard

    Do different generations consume and respond to marketing messages differently? It’s a question that deserves examining and the big question, …
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  4. WOWO’s Baby Boomer Listeners are Online Too


    September 22, 2016 by Scott Howard

    A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it …
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  5. Understanding WOWO Radio’s Baby Boomer Listeners


    July 26, 2016 by Scott Howard

    Another great article from Mediapost about the value of the Baby Boomer generation.  The biggest demographic of listeners to my …
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