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Posts Tagged ‘Baby Boomers’

  1. Meaningful Marketing Messages to Boomers

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    March 19, 2017 by Scott Howard

    I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published …
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  2. Insight on WOWO Radio Listeners

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    January 9, 2017 by Scott Howard

    A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. …
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  3. Is There A Generation Gap In Marketing?

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    October 24, 2016 by Scott Howard

    Do different generations consume and respond to marketing messages differently? It’s a question that deserves examining and the big question, …
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  4. WOWO’s Baby Boomer Listeners are Online Too

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    September 22, 2016 by Scott Howard

    A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it …
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  5. Understanding WOWO Radio’s Baby Boomer Listeners

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    July 26, 2016 by Scott Howard

    Another great article from Mediapost about the value of the Baby Boomer generation.  The biggest demographic of listeners to my …
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