Tag: Baby Boomers

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox.  One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters…
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May 25, 2017 0

Meaningful Marketing Messages to Boomers

I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I’ve been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a huge Baby Boomer audience and I want to…
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March 19, 2017 0

Insight on WOWO Radio Listeners

A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. For the past 20 years WOWO has been a news/talk radio station, (out of 90+ years on the air.) Last month we received results from the rating service we subscribe to and again WOWO dominates…
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January 9, 2017 0