Tag: behavior

How to Use Habits to Buy Advertising

Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising agencies that were taught how to crunch numbers from data…
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July 12, 2017 0

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox.  One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0

What Are The Best and Worst Ways to Advertise?

It’s a question I was asked recently, “Of all the ways I could advertise my business, what is the best and what is the worst?” It’s a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day. See,…
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June 8, 2017 0

Stupid Ways to Blow Your Advertising Budget

Prefer to listen instead of read?  Here’s the podcast version of today’s article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid. It’s not their fault, not really.  They were charmed by the salesperson, into…
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April 20, 2017 0