WOWO & The Boomer Women

WOWO & The Boomer Women

I came across some research that backs up something I tell people in person about WOWO radio and Baby Boomer women that I need to share with you.

First off, a couple of quotes from Mediapost:

Today, every fifth adult in the United States is a female over 50. They are the healthiest, wealthiest and most active generation of women in history who control half of the country’s discretionary income and 75% of the country’s wealth. That’s a lot of spending power for one generation of women.

and:

 Boomers are much more tech savvy than given credit for, actually spending more online than millennials—up to $7 billion annually.

one more:

In today’s world, our economy is heavily influenced by Boomer women. Marketers need to recognize that these consumers are not stuck in the “good old days” and that they don’t prioritize buying the brands with which they grew up. Take the time to build a relationship with these consumers. Make it clear that they’re important to you, and they’ll reward you with the $3.2 trillion they spend each year.

I’m a Baby Boomer who is married to one of these Boomer women, and yes, she doesn’t fit the old person stereotype that we used to give to previous generations that reached this age in life.

Now the WOWO Radio connection.

For years I have run into scores of women who tell me they listen to my radio station, WOWO in Fort Wayne.  One of the ways you should use radio to target your ads is to pick a radio station that has listeners that are your target demographic. 

I looked up the latest data to determine which radio stations had the most Baby Boomer women listening and used the demographic females age 50+ and included all the commercial radio stations.

At any given time of the day or night, 24/7, WOWO has more than double the number of Baby Boomer women compared to any other Fort Wayne radio station.  More than the music stations that are programmed to get Boomer women to listen.

So to tie this all together for your company this year,  Baby Boomer Women control 75% of the household spending and in Fort Wayne, WOWO radio is your best option to connect with them and invite them to spend those dollars with you.

Connect with me and I’ll help.

Marketing Questions from Seth

ScLoHo’s Collective Wisdom was a blog site that I curated for several years until I launched this website in 2011. The concept was simple.  It was a collection of marketing and media wisdom written by others and republished on my blog.

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More about that in a second.

But here’s a sample from Seth Godin that he wrote recently:

Question checklist for reviewing your new marketing materials…

For that new video, or that new brochure, or anything you create that you’re hoping will change minds (and spread):

What’s it for?
When it works, will we be able to tell? What’s it supposed to do?

Who is it for?
What specific group or tribe or worldview is this designed to resonate with?

What does this remind you of?
Who has used this vernacular before? Is it as well done as the previous one was?

What’s the call to action?
Is there a moment when you are clearly asking people to do something?

There’s more:

Show this to ten strangers. Don’t say anything. What do they ask you?
Now, ask them what the material is asking them to do.

What is the urgency?
Why now?

Your job is not to answer every question, your job is not to close the sale. The purpose of this work is to amplify interest, generate interaction and spread your idea to the people who need to hear it, at the same time that you build trust.

You will rarely achieve this with one fell swoop, so be prepared to drip your way through countless swoops until you’ve earned the privilege of engaging with the audience you seek.

My turn again. As we explore the world of marketing, advertising, media and sales, you will do yourself a favor by not reinventing the wheel.  Instead, learn from others along with your own experiences.  Take the bits and pieces of wisdom from others and see how they apply to your world.