2
Apr

What Happens if You Don’t Value Your Fans

Friday I read Seth Godin’s post reflecting on the move of the NFL team,  the Oakland Raiders to Vegas. It’s eye opening and worth sharing, that’s one reason I’m sharing it today.  It’s also a subject I’ll talk about more in an upcoming podcast and post on this website. For now, I challenge you to […]

22
Mar

Are You Trusted?

You can now LISTEN to these articles on the ScLoHo Media & Marketing Podcast!  Here’s a link to this weeks episode. In the beginning,  I mean very beginning, some say thousands of years, others claim millions of years, depending on your belief system about the origins of mankind, there was a certain element of the […]

7
Mar

It’s Not WHO YOU Know, It’s Who KNOWS YOU

The last few months I’ve noticed something that may have been going on longer than just the last few months. Here’s that something: The number of people who know me and see me face to face in “unplanned meets” has become substantial. Let me define “unplanned meets“. I fill my week with planned meetings such […]

9
Feb

What Ever Happened To Old So and So?

Updated from the 2011 ScLoHo archives: Ever wonder about the customers you don’t have anymore? Where did they go? Some have moved out of town. Some have died. Some simply don’t need what you are selling. Some have found an alternative. It’s the last one that should concern you the most. You need to find […]

31
Jan

Is There A Better Way of Getting Customers?

In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff.  Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek. I’m going to show you an example from last […]