31
Jan

Is There A Better Way of Getting Customers?

In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff.  Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek. I’m going to show you an example from last […]

18
Sep

Eliminate Spam From Your Inbox

I hate spam.  It’s not a tasty treat and it’s pretty annoying when it fills your email inbox too.  So today, I’m going to reach out to those of you who are still using Yahoo!, Hotmail, or heaven-forbid, AOL as your main email account. I used to be one of you and it was so […]

15
Jun

Please Don’t Send Lazy & Stupid Emails

A co-worker asked me recently what I do to prospect.  In other words, what do I do to find new advertising partners. My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no “one-size-fits-all”. One thing all of us have in common, […]

10
Jun

A Lazy & Stupid Email

  Ironically, if you are here because of an email notification, it was a mistake and the real article will be published on June 15th.  Sorry about that, enjoy your weekend. Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from […]

8
Jan

Human Relationships in Marketing is Missing the Mark

Yesterday I shared an article I wrote on the Human Relationship Factor in Advertising.  Today I have results from a study shared by Mediapost that goes into deeper detail. I bolded a few items that caught my attention: Engage With Customers One-To-One   According to SAP Hybris, presenting the findings of a study conducted by […]