4
May

Is Your Business Homeless?

Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical […]

2
Mar

Is Your Business Still Operating Like It’s 1999?

It’s hard to believe the first couple of months of 2017 are over. At the end of 1999, I was working on the air at a local radio station and there’s a recording of me (called an air-check), talking about the Prince song 1999. When that song came out in 1982, I played in the […]

1
Feb

Sharing the Good Stuff on Social Media

In 2016 (and probably before), many of my friends noticed that their Facebook Newsfeeds was being filled divisive, argumentative and rude comments. ┬áSome decided to abandon social media or at least attempt to filter out the negative and return to the days of cat videos and food posts. But despite all the noise, Facebook, (and […]

17
Jan

How Does Social Media Fit in Marketing Your Business?

Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional advertising methods like radio, television, newspapers and magazines, […]

17
Oct

6 Marketing Essentials for Your Business in 2016 and Beyond

30 years ago I began my adventure into the world of advertising and marketing. I took a job in Detroit creating campaigns for radio advertising clients. I’ve spoken to 100’s of business owners, managers,and entrepreneurs. I’ve interviewed the customers, clients, front-line workers and support staff. And I’m still learning. My definition of marketing is everything […]