Most Stupid Offers are created by marketing and business folks who are looking at things backwards. Mr/Ms Business owner: If you run a sale to get rid of stuff you want to sell, for whatever reason you have, you are likely to create a Stupid Offer. Turn it around. Run a sale on stuff that …
Those words, “Positive Disruption” came to me a few days ago. I don’t recall where I was, or if it was someone else who uttered those 2 words, but they caught my attention and I sent myself an email with just those two words. Positive Disruption are two words that seem like opposites but in …
Before the social media methods of talking to each other, we were still talking about stuff, good and bad. Mediapost explores this further: Build An Army Of Influencers, Rather Than Paying For Just A Few Often times, marketers talk about trying to win over influencers or, in other words, influence those who have influence …
May not be as great as some marketers believe. For a number of years, our local chain of grocery stores, Scott’s would designate a couple of days each year for charity. (Scott’s is now owned by Kroger and Kroger has continued this tradition.) The two events are Zoo Day to support the Fort Wayne Children’s …
Yesterday’s Collective Wisdom update put the focus on my generation. Today, Mediapost looks at my kids: It’s All In Their Name Look into any marketer’s files and you’re almost sure to find at least one, if not several, market segmentation reports. Those reports will be full of catchy names like “Info Seekers” or “Reluctant …
from Mediapost: Could You Pass Marketing 101 Today? The CMO plays an important executive role in firms for developing and implementing the company’s long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company’s annual revenue goal. The CMO also creates and executes a marketing plan that builds …
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