Tag: planning

Are You Chasing Unicorns?

I sometimes don’t understand why some people are attempting to create a business that doesn’t make sense. I call this Chasing Unicorns. What’s a unicorn you ask? I looked up Unicorn in Wikipedia and was quickly bored by the details so instead let me reference the Urban Dictionary which took down a different path entirely.…
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June 21, 2017 0

What Are The Best and Worst Ways to Advertise?

It’s a question I was asked recently, “Of all the ways I could advertise my business, what is the best and what is the worst?” It’s a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day. See,…
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June 8, 2017 0

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back…
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April 27, 2017 0

Stupid Ways to Blow Your Advertising Budget

Prefer to listen instead of read?  Here’s the podcast version of today’s article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid. It’s not their fault, not really.  They were charmed by the salesperson, into…
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April 20, 2017 0