Tag: radio advertising

Advertising Nugget: Reach & Frequency Matter

Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn’t taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I go any further, I should explain what those two…
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July 26, 2017 0

Do You Have What It Takes to Be My Advertising Partner?

I am looking to form a few more advertising partnerships in connection with WOWO Radio and Federated Media including our online Federated Digital Services marketing options. Let’s see if you qualify and what this entails. 1st of all, I only want to work with people and businesses that operate from a foundation of Integrity.  The…
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July 19, 2017 0

What Are The Best and Worst Ways to Advertise?

It’s a question I was asked recently, “Of all the ways I could advertise my business, what is the best and what is the worst?” It’s a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day. See,…
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June 8, 2017 0

Measure What Matters

How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn’t really free.  It’s just that we value some things more than others or perhaps we are used to measuring certain things with…
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June 1, 2017 0