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Posts Tagged ‘radio advertising’

  1. Meaningful Marketing Messages to Boomers


    March 19, 2017 by Scott Howard

    I have been reading a series from Mediapost,¬†What We’ve Learned About Marketing To Baby Boomers and this month they published …
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  2. What’s a ScLoHo?


    March 14, 2017 by Scott Howard

    At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been …
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  3. Insight on WOWO Radio Listeners


    January 9, 2017 by Scott Howard

    A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. …
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  4. WOWO’s Baby Boomer Listeners are Online Too


    September 22, 2016 by Scott Howard

    A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it …
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  5. Advertise for Results Today and Influence Tomorrow


    August 8, 2016 by Scott Howard

    Word of Mouth Advertising with a Bigger Mouth. That’s the way I’ve described effective radio ads for decades that are …
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