25
May

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters […]

18
May

How I Can Help You Invite People To Give You Money

About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article. […]

27
Apr

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back […]

19
Mar

Meaningful Marketing Messages to Boomers

I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I’ve been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a huge Baby Boomer audience and I want to […]

14
Mar

What’s a ScLoHo?

At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and  publishing on The Genuine ScLoHo website and this is the very first episode that you can also listen to. Here’s the link to this episode.   Now that we have all the details taken […]