25
May

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters […]

16
May

It’s Media Report Card Time!

Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too. Here’s the highlights: We […]

27
Apr

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back […]

19
Mar

Meaningful Marketing Messages to Boomers

I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I’ve been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a huge Baby Boomer audience and I want to […]

20
Feb

Do You Want MORE or BETTER?

It’s the old quantity versus quality debate that can apply to any situation. Dating… do you want lots of girl/boy friends or just one that rises above the rest? That’s the whole premise of the Bachelor television show.  In fantasy world being surrounded by a lot of good looking women can make a young mans […]