Tag: relationship marketing

Invite, Invite, Invite Again

Invitations and the Buying Funnel. A couple summers ago I wrote that you have to Invite People To Do Business With You. Read it again and I’ve got an update for you regarding how this works with the Buying Funnel. The simplest, most basic way to describe marketing is, Invite People To Do Business With You.…
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August 16, 2017 0

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox.  One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back…
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April 27, 2017 0

Do You Know the Value of Relationship Marketing?

Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing.  That may surprise some of you because of my years in the radio business and on the web.  But believe me, they actually work hand in hand. When I am…
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April 5, 2017 0