ScLoHo's Collective Wisdom

One Way to Be Disloyal to Your Loyal Customers

Is to charge them more than brand new customers. Sure, you may think that by offering an introductory price, you get more clients, but what about the satisfaction level of those who are paying full price?   And here’s another slant on those pricing games: When Low Prices Make Shoppers Mad Shoppers aren’t always happy …

ScLoHo's Collective Wisdom

The Return of the Department Store?

The old style department store that my parents and grandparents visited have been disappearing for quite awhile. I recall Montgomery Wards as one of my Dad’s favorites, but they’ve been gone  nearly a dozen years. Still there are predictions of a rebirth of these once popular forms of shopping: Retailers Look to the Department Store …

ScLoHo's Collective Wisdom

Not This, Not That, It’s Both

What is he talking about? Marketing people try and segment us into silos: He watches TV She listens to the radio They are on Facebook Reality is most of us do a little of this and that:  Shoppers Mastering the Art of ‘Showrooming’ Consumers are growing increasingly adept at crossing retail channels to find the …

ScLoHo's Collective Wisdom

The Mall is Alive

It’s easy to jump to conclusions that something is “dead” because of something that is supposed to be the next wave. For example, some may think that the traditional stores are nearly dead due to the rise in online shopping. But wait a second: Young Consumers Still Enjoy Traditional Shopping Venues The use of technology …

ScLoHo's Collective Wisdom

Men Buy Tampons Too

While this story doesn’t say that specifically, I believe it’s true. Even though I don’t buy them anymore due to who is and isn’t living in my home, there were times in my earlier life that I bought them. And even now I do a significant amount of the supermarketing, without the feminine hygiene products. …

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5 Reasons Christmas Shopping Starts Today

At least for some folks, like my friend Rick. Check out why some wait until now: Survey Says More Than 40% of Consumers Will Shop Last-Minute for Gifts Survey data from PriceGrabber, an Experian company, said that many consumers will continue to hit the stores through the final days leading up to Christmas. Results from …