4
May

Is Your Business Homeless?

Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical […]

14
Mar

What’s a ScLoHo?

At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and ¬†publishing on The Genuine ScLoHo¬†website and this is the very first episode that you can also listen to. Here’s the link to this episode. ¬† Now that we have all the details taken […]

7
Mar

It’s Not WHO YOU Know, It’s Who KNOWS YOU

The last few months I’ve noticed something that may have been going on longer than just the last few months. Here’s that something: The number of people who know me and see me face to face in “unplanned meets” has become substantial. Let me define “unplanned meets“. I fill my week with planned meetings such […]

2
Mar

Is Your Business Still Operating Like It’s 1999?

It’s hard to believe the first couple of months of 2017 are over. At the end of 1999, I was working on the air at a local radio station and there’s a recording of me (called an air-check), talking about the Prince song 1999. When that song came out in 1982, I played in the […]

15
Feb

Technology Doesn’t Matter, Sort of

Man, am I going to catch some heat on this one. Unless you read all the way through this piece. But if you are all about the tech and ignore the rest, you may win for a moment, but not forever. What am I talking about? My usual stuff, marketing, media, advertising and wait for […]