Tag: social media

Measure What Matters

How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn’t really free.  It’s just that we value some things more than others or perhaps we are used to measuring certain things with…
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June 1, 2017 0

Is Your Business Homeless?

Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical…
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May 4, 2017 0

What’s a ScLoHo?

At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and  publishing on The Genuine ScLoHo website and this is the very first episode that you can also listen to. Here’s the link to this episode.   Now that we have all the details taken…
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March 14, 2017 1

It’s Not WHO YOU Know, It’s Who KNOWS YOU

The last few months I’ve noticed something that may have been going on longer than just the last few months. Here’s that something: The number of people who know me and see me face to face in “unplanned meets” has become substantial. Let me define “unplanned meets“. I fill my week with planned meetings such…
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March 7, 2017 0