Tag: technology

Is Your Business Homeless?

Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical…
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May 4, 2017 0

The Stupidity of Advertising in the Super Bowl

If you are a local business that bought advertising time on your local Fox TV affiliate to air in the 2017 Super Bowl, I’d like to talk to you about the money you wasted. If you are a business that bought advertising time on the Fox TV Network for the 2017 Super Bowl, you better…
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February 5, 2017 0

Is There A Generation Gap In Marketing?

Do different generations consume and respond to marketing messages differently? It’s a question that deserves examining and the big question, Is There A Generation Gap In Marketing? On one hand, I am not typical of my generation and on the other, I fit in perfectly. I’m a child of the 60’s and 70’s. ┬áMy kids…
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October 24, 2016 0

WOWO’s Baby Boomer Listeners are Online Too

A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio’s huge audience is the Baby Boomer generation, it makes sense to share this with you and as WOWO is my radio station that I…
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September 22, 2016 0