4
May

Is Your Business Homeless?

Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical […]

5
Feb

The Stupidity of Advertising in the Super Bowl

If you are a local business that bought advertising time on your local Fox TV affiliate to air in the 2017 Super Bowl, I’d like to talk to you about the money you wasted. If you are a business that bought advertising time on the Fox TV Network for the 2017 Super Bowl, you better […]

24
Oct

Is There A Generation Gap In Marketing?

Do different generations consume and respond to marketing messages differently? It’s a question that deserves examining and the big question, Is There A Generation Gap In Marketing? On one hand, I am not typical of my generation and on the other, I fit in perfectly. I’m a child of the 60’s and 70’s.  My kids […]

22
Sep

WOWO’s Baby Boomer Listeners are Online Too

A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio’s huge audience is the Baby Boomer generation, it makes sense to share this with you and as WOWO is my radio station that I […]

30
Jun

What Happens When I Google You?

Our previous article talked about making sure you put together a marketing strategy plan by asking and answering the right questions in the right order.  But hand-in-hand with that, I also need you to consider, What Happens When I Google You? I do this all the time.  Before I meet with someone, I ask Google to […]