20
Dec

The Future of TV was 4 Weeks Ago

Recently I shared the story of the death of the newspaper industry.  It was a combination of a personal story and an article about the financial health and business model of the newspapers that has attempted to stay alive by adapted to our technology driven world.  Click here to read it if you care.  Today, […]

7
Nov

The Reach of Radio

Over the next 5 weeks, I am sharing the 5 most shared articles I’ve published in the past 12 months like this one from March 2016: It comes as no surprise to me, but maybe some of my friends in the advertising industry will have their eyes opened by this chart: A report came out […]

13
Jul

What Are You Doing Differently?

I’m just going to toss out a few items and you can fact check them if you want because I’m not going to hyperlink the sources, there’s too many and I’m sort of busy these days. I want you to answer a question… that question is what are you doing differently? If you are using […]

7
Oct

Timeless Marketing Rule #1: Talk

I mentioned yesterday that I would dig deeper into the 7 Timeless Marketing Rules and so here we go with #1: People like it when you talk to them. Better yet, talk with them, not at them. If your advertising is yelling, shouting, screaming, or simply annoying, stop it and get real with people. The […]

23
Sep

The Talk Radio Advantage for Advertisers on WOWO

WOWO radio is the radio station I work for, doing advertising and marketing consulting, helping business people make smart advertising and marketing decisions, and selling advertising solutions on WOWO and with our digital options. But this is not about me, or WOWO directly.  It is about the talk radio advantage for advertisers. This is a […]