Tag: tv

The TV Shift is Real

Television viewing habits continue to shift. Have your advertising expenditures shifted too? It’s time to examine the trends for your business. 200 Channels and there is nothing on The TV shift is real in 2017 and will only continue in the years ahead. Television viewing habits have been changing for years and as consumers, we…
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July 30, 2017 2

The Future of TV was 4 Weeks Ago

Recently I shared the story of the death of the newspaper industry.  It was a combination of a personal story and an article about the financial health and business model of the newspapers that has attempted to stay alive by adapted to our technology driven world.  Click here to read it if you care.  Today,…
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December 20, 2016 0

The Reach of Radio

Over the next 5 weeks, I am sharing the 5 most shared articles I’ve published in the past 12 months like this one from March 2016: It comes as no surprise to me, but maybe some of my friends in the advertising industry will have their eyes opened by this chart: A report came out…
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November 7, 2016 0

What Are You Doing Differently?

I’m just going to toss out a few items and you can fact check them if you want because I’m not going to hyperlink the sources, there’s too many and I’m sort of busy these days. I want you to answer a question… that question is what are you doing differently? If you are using…
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July 13, 2016 0