What’s This GeoFencing Thing People Are Talking About?

What’s This GeoFencing Thing People Are Talking About?

GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don’t understand how...
Facebook Passwords and Other Nonsense

Facebook Passwords and Other Nonsense

Recently the mainstream news broke the story that some employers are asking prospective employees for their Facebook passwords. This is: Stupid Illegal Unnecessary A couple of friends have shared their thoughts on this matter, including Kevin Mullett and Anthony...
Measuring What Matters – Part 2

Measuring What Matters – Part 2

In the second of this two part series, I will share with you the absolute, definitive truth about your website and other online activity. You need to know what matters before you can judge the efforts that you are putting into your online efforts. There are plenty of...
3-2-12 Ft. Wayne Site of the Day

3-2-12 Ft. Wayne Site of the Day

Today I was able to combine to criteria into one update. All week I have been featuring Fort Wayne based websites from folks who signed up to attend this weeks Social Media Breakfast. And for the past few weeks I have been featuring Fort Wayne based websites created...
Power to the People

Power to the People

Had a bad experience? Tell anyone who will listen about it. Had a wonderful experience? Tell a few close friends about it. This is nothing new. This was our nature before the internet. “Consumers will tell others about their customer service experiences, both...