Tag: wisdom

Invite, Invite, Invite Again

Invitations and the Buying Funnel. A couple summers ago I wrote that you have to Invite People To Do Business With You. Read it again and I’ve got an update for you regarding how this works with the Buying Funnel. The simplest, most basic way to describe marketing is,¬†Invite People To Do Business With You.…
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August 16, 2017 0

How to Use Habits to Buy Advertising

Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising agencies that were taught how to crunch numbers from data…
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July 12, 2017 0

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox. ¬†One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0

Are You Chasing Unicorns?

I sometimes don’t understand why some people are attempting to create a business that doesn’t make sense. I call this Chasing Unicorns. What’s a unicorn you ask? I looked up Unicorn in Wikipedia and was quickly bored by the details so instead let me reference the Urban Dictionary which took down a different path entirely.…
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June 21, 2017 0