25
May

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters […]

18
May

How I Can Help You Invite People To Give You Money

About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article. […]

27
Apr

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back […]

5
Apr

Do You Know the Value of Relationship Marketing?

Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing.  That may surprise some of you because of my years in the radio business and on the web.  But believe me, they actually work hand in hand. When I am […]

19
Mar

Meaningful Marketing Messages to Boomers

I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I’ve been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a huge Baby Boomer audience and I want to […]