Tag: wowo

Advertising Nugget: Reach & Frequency Matter

Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn’t taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I go any further, I should explain what those two…
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July 26, 2017 0

Do You Have What It Takes to Be My Advertising Partner?

I am looking to form a few more advertising partnerships in connection with WOWO Radio and Federated Media including our online Federated Digital Services marketing options. Let’s see if you qualify and what this entails. 1st of all, I only want to work with people and businesses that operate from a foundation of Integrity.  The…
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July 19, 2017 0

Measure What Matters

How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn’t really free.  It’s just that we value some things more than others or perhaps we are used to measuring certain things with…
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June 1, 2017 0

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters…
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May 25, 2017 0