I am looking to form a few more advertising partnerships in connection with WOWO Radio and Federated Media including our online Federated Digital Services marketing options.

Let’s see if you qualify and what this entails.

1st of all, I only want to work with people and businesses that operate from a foundation of Integrity.  The Cambridge dictionary defines Integrity, “the quality of being honest and having strong moral principles“.  

In practical terms, this doesn’t mean perfection, it simply means you are not going to lie, cheat or deceive because that is against your operating principles.  When mistakes happen, you will take care of them appropriately.

Next, you need to have a Key Marketing Challenge that you want to overcome. This could be as simple as needing more customers.  It could be related to expanding your business.  It could be to overcome a misconception about your industry.

Most business people I know are pretty smart.  They know the ins and outs of their area of expertise and they have a product or service worthy of buying if people knew about it.  Most of those same business people don’t know jack about marketing or advertising.  That’s okay because that’s where I can help.

I don’t know how to tune up my HVAC system, but I have experts who do that I trust. (HVAC is the industry term for the Heating and Air Conditioning companies).  Those HVAC experts don’t know all that much about advertising and marketing but they trust me and that’s how we work together.

The advertising partners that I am looking for with WOWO also need to have the willingness to spend money as an investment to solve their Key Marketing Challenge.

How much money?

It all depends on the solution that is needed to solve the Key Marketing Challenge.

I’ve worked with companies that spent $10,000 per month and others that spent $3,000 per month.  That’s a big difference, but it really depends on the goals, needs and other critical elements of the Key Marketing Challenge for each business.

So far I’ve listed 3 factors that might qualify you to be one of my Advertising Partners with WOWO:

  1. Integrity as your foundation.
  2. A Key Marketing Challenge that needs solved
  3. Willingness to Invest in Your Success

Depending on your business needs, our partnership may actually go much deeper than advertising.  A couple of my favorite advertising partnerships right now have me functioning as their Marketing Coach or Marketing Consultant.  These companies actually use me to help them with their overall marketing plan, developing a marketing strategy and even help them evaluate offers from other marketing and advertising firms.

I make recommendations outside of what I can sell them directly with my Federated Media solutions.  And no, I’m not getting kick backs on those kinds of recommendations.  I simply am doing my best to look out for the best interests of my advertising partners.

Not everyone that buys advertising from me on WOWO is at the level of advertising partner that I just mentioned.

Some don’t need the level of involvement that I offer.

Some are not ready for that level of financial investment yet, so they are taking baby steps and I’m helping them grow.

Some have their own advertising game plan and they don’t want to tap into my expertise.

Like I said at the beginning however, I am looking to form a few more advertising partnerships in connection with WOWO Radio and Federated Media including our online Federated Digital Services marketing options.

Before I wrap this up, here’s what I share on paper with those that I offer this partnership relationship to and you’ll see it’s a two way street.

This advertising partnership is a commitment from me:

  • To meet regularly, every 2 to 6 weeks, as needed
  • To keep our advertising messages updated regularly
  • To offer additional opportunities to use the services and marketing platforms offered by WOWO Radio, Federated Media, Opt-In and Federated Digital Solutions
  • To be a creative resource and consultant for all your marketing efforts
  • To offer suggestions and feedback as the relationship continues

This advertising partnership is also a commitment from you:

  • To be available for regular meetings and communication
  • To keep me updated when changes and/or new services are offered that we might include in your marketing
  • To set up a tracking system to assist in identifying results from our campaign
  • To stay current with monthly payments as outlined
  • To inform me of both successes and concerns as we move forward

That’s it in black and white.  And it works.

Back to my original question: Do You Have What It Takes to Be My Advertising Partner?

Let’s talk and find out.