The Genuine ScLoHo aka Scott Howard

The 3 Step Marketing Plan

July 8, 2015 Marketing and Advertising Insights The Not-So-Secret Writings of ScLoHo 0

People ask me for advice about marketing when they understand that I do more than sell advertising.  Much, much more it seems, compared to other advertising sales people. But that’s a story for another day.

I often hear, “I don’t know much about marketing, can you help?”

Yes, and depending on the situation it can be a short conversation or a much more detailed and strategic plan that can take weeks of meetings and brainstorming.

However it all boils down to 3 steps. e

Here is The 3 Step Marketing Plan nearly every business needs to follow:

  1. Invite people.
  2. Treat them special when they come to spend money with you.
  3. Invite them to come back.

Do this over and over again and don’t stop.

I don’t care how you invite people, but you have to invite enough of them to have some of them say yes.

Number 2 is really hard for some businesses but it is just as important as number 1.

Number 3 is also equally important.

It’s like a three legged stool.  One of the most stable structures as long as all the legs are in place.

But completely worthless when one leg is missing.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.


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