People ask me for advice about marketing when they understand that I do more than sell advertising. Much, much more it seems, compared to other advertising sales people. But that’s a story for another day.
I often hear, “I don’t know much about marketing, can you help?”
Yes, and depending on the situation it can be a short conversation or a much more detailed and strategic plan that can take weeks of meetings and brainstorming.
Here is The 3 Step Marketing Plan nearly every business needs to follow:
- Invite people.
- Treat them special when they come to spend money with you.
- Invite them to come back.
Do this over and over again and don’t stop.
I don’t care how you invite people, but you have to invite enough of them to have some of them say yes.
Number 2 is really hard for some businesses but it is just as important as number 1.
Number 3 is also equally important.
It’s like a three legged stool. One of the most stable structures as long as all the legs are in place.
But completely worthless when one leg is missing.