May, 2011 the rapture was to have occurred according to Harold Camping.
It generated enough attention that it was the top trending topic a few times that week and weekend on Twitter.
CNN, CBS, and the other networks all spoke of it both before and after.
Most people did not believe the hype, but had fun making fun of the hype.
When the Hype for an event, product, service, or person is bigger than than the event, product, service, or person; credibility is lost.
You don’t have to do something on the scale of a rapture prediction to create Hype.
You can create an incredible offer, promise or guarantee.
Just make sure you can back it up.