The Genuine ScLoHo aka Scott Howard

Three Choices

May 7, 2015 Marketing and Advertising Insights The Not-So-Secret Writings of ScLoHo 0

From the 2010 ScLoHo archives for #TBT:
There is a bit of magic in the power of three. But today I’m going to refer to three that every business owner has to make everyday.

1. Improve.

2. Stay the same.

3. Go out of business.

Let’s look at #2 first.

Stay the same. Coast for awhile. A lot of folks decided to do this when times were tough. When the recession hit their business, when the phone stopped ringing off the hook with new customers, when the easy money stopped being so easy… Many decided to hang tight, “I don’t want to do anything different right now”

Problem is that by doing nothing, or cutting back, or staying the same, the world continued to change. Every corner of it.

Even yours.

The internet has changed the way we get information, make choices, and how we play. And now you don’t need a computer to access the web.

I recall being amazed that even homeless people still had cellphones. And when I moved up to a Smartphone, another light bulb lit up above my head.

With the mobile web technology, even the most remote locations now are connected. And that connection means they are not waiting for you.

I only use the homeless example to help you realize that if they are moving forward, you should be too.

There is only one way to coast.

You can’t coast uphill.

You can only go so far by coasting on a flat surface.

The only way to coast is downhill. And once you start going down, you pick up speed until you crash at the bottom.

I don’t think that’s what most people were planning when they told me they were going to “ride it out”. But unfortunately, it happened anyway.

Gravity is a law.

Of course, there are those that decided to choose #3 and close the doors and retire. Good for them if that’s what they want.

But what about you?

For most of us the best choice is #1.

It’s not the easiest, I can promise you that! But it is your only chance to survive. And if you can survive, you can also thrive.

Want help?

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

 

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