It’s your time, Time to Go BIG in 2018.

The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models.

There are the leaders and the rest.

The leaders are the ones that decided to take a leap of faith and commit to being the best of the best.

The rest, well they are the ones that lag behind, waiting for a lucky break.

At least that’s the way the rest think.

But I know that there are real and tangible reasons why the leaders are leading.  It wasn’t luck. Nope.

It was a conscience decision to Go BIG and invest in themselves.

A part of that investment is stepping up their advertising and marketing.  Not just haphazardly, but with a plan.

In the past I have refereed to a S.M.A.R.T. plan.

Here’s a link to what I wrote a couple years ago and today I’m going to update the S.M.A.R.T. plan concept with a couple of success stories

What I said in 2016 was:

I can help you with the marketing components.  We will begin with a  Custom Marketing Strategy.  From there I will do what I do best and help you create a SMART Plan.

My philosophy is to help others be successful in business by helping them create a SMART plan:



  • ADVERTISING plan using

  • RADIO and


One of my advertising partners that I started working with just a couple years ago was growing each year but at a snails pace.  From 2010 to 2015, their compound annual growth rate was 5.92%. over 5 years.  Then when I began working with them, in 2016 and 2017, their compound annual growth rate was 22.47%. over 2 years!

Before we started working together, their annual increases were basically flat because the cost of doing business was also going up each year.  That’s a fact of life.  But by implementing a plan we developed together, they saw a substantial growth that outpaced anything they had seen this decade.

We not only invested more in advertising and marketing with me and other venues that I helped them select, but we used a strategy that has helped them solidify their brand name in the minds and hearts of the current, past and future customers.

A couple other examples from last year include a couple of home improvement companies that were getting so many leads that we had to actually slow things down for them until they brought on more help.

I also have worked with a couple of niche businesses that quite honestly, I wasn’t sure if we could help generate enough leads, but we did and they are continuing their investment month after month this year too.

As I look around at some of the businesses that have Top Of Mind Awareness in Fort Wayne for their line of work, products and services, one thing stands out.

Sometime ago, they made the decision to Go Big and invite people to be their customers.  Not everyone knows how to do this, or has the guts to move forward.  There are other considerations that need to be put into place with your business and I can help you decide, even connect you with trusted professionals in the areas that you need to build a foundation for 2018 and beyond.

So tell me, is it Time to Go BIG in 2018 with your business?