What Ever Happened To Old So and So?

Updated from the 2011 ScLoHo archives:

Ever wonder about the customers you don’t have anymore?

Where did they go?

Some have moved out of town.

Some have died.

Some simply don’t need what you are selling.

Some have found an alternative.

It’s the last one that should concern you the most.

You need to find out what that alternative is and why it became an alternative for your customers.

You also need to find out why you are losing customers.

No matter how many new customers you have coming in your front door, if you can keep them from going out the back door, you should see your profits increase.

Now go do your homework.

Want some help?  Contact me.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.
Scott Howard
The Genuine ScLoHo is Scott Howard. Or the real Scott Howard is ScLoHo. Former radio jock, marketing guy, recognizes stupid, and tries to be less stupid than others. Find me online as ScLoHo too because it is only 6 letters. Beware of my sense of humor, passions, and values. I'm back in the radio business (along with digital) after time off for good behavior at a website development agency and working full-time for an international eCommerce company coordinating their social media for 5 brands.

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