Why Does My Website Suck?

Most people don’t think their website sucks.

Just like no one admits to having an ugly baby.

But we know there are some pretty bad ones out there.

Recently I did some preliminary research on about 200 websites for a home builders tradeshow I attended last week.

Out of 200, I found 2 that did a decent job of doing what the site was designed to do.

And that’s the first step to determining if your site sucks or if it is okay.

What is the purpose of your website?

That’s the first question all of us need to answer.

Are you wanting to sell stuff online? We call that an eCommerce website.

Are you promoting a limited time offer, like an event?  That might be a mico-site.

Are you online just because someone told you that you need a website?  (That’s the hole that most websites fall into.)

And I used the words hole and fall purposely.

Falling into a hole can be a trap.

And if your website has fallen into this hole, you need to be rescued.

If you are a business, your website needs to reflect your true professional business with clear paths for visitors to follow to find exactly what they are looking for in as few click as possible with an eye on SEO.

(I’ll talk about SEO tomorrow.)

Even if you are not a business selling products online, you need to remember that your website carries with it your Brand Image.

Your Brand Image is more than the logo or colors, it is what you are perceived to be others.

This includes your personal brand too.

This week, I’ll have a few random thoughts on your website to challenge your thoughts and inspire you to take action and as always if you have any questions on comments, let me know via the comment form, contact page or via Social Media.