The Genuine ScLoHo aka Scott Howard

Why Relationships Matter

October 10, 2012 The Not-So-Secret Writings of ScLoHo 0

Last week I shared how to use Social Media to increase Sales.

Today, I want to step back.

Back to a bigger picture of how to build your business.

And step back to 2008 and what I wrote 4 years ago.

From the ScLoHo archives:
As I have advised numerous business owners, Relationships Matter.

But Why?

No matter what product or service you sell, you have at least one competitor. Even if you are the only car repair shop in town, your customers can choose to trade vehicles instead of dealing with you, if they don’t want to.

So what makes you the one they spend their money with?

Depends on a multitude of factors but they have one thing in common, a relationship.

Sometimes a relationship is based on convenience such as location.

A couple of years ago I moved 2 1/2 miles and my coffee shop habits, and grocery store habits changed.

Location was one of the influencing factors that I changed.

Think about it this way, would you rather do business with someone that treated you fair, or someone that you were distrustful of?

So do your customers.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

 

Leave a Reply

Your email address will not be published. Required fields are marked *