Why Twitter Isn’t Working For You

I still see plenty of folks who decide to check out Twitter, see what it’s all about and then abandon the platform because it didn’t work for them.

But from the level of activity that these folks put into their Twitter efforts, I’m not surprised.

Think about this for a second…

Most of you know how to drive a car.

Do you remember the first few times you sat in the drivers seat during drivers training?

Wasn’t easy was it?  So many things to learn and watch and do all at the same time.

But you didn’t give up.  You kept at it.  You learned and you practiced.

You stopped some of the bad habits and became a pretty skilled driver.

Now when you want to drive to work, you don’t think about all the details that you had to think about the first few times behind the wheel.

 

This isn’t just a Twitter lesson, or a Social Media Lesson.

 

This is Life, man.

No one is born with the ability to drive a car, or tweet, or tie your shoes, or ______________.

 

For me, Twitter is simply a communication tool.

You can use it to listen to what others are saying, feeling and thinking.

You can join the conversations

You can start a conversation.

You can announce, promote, share stuff that you care about.

You just have to work at it until it isn’t really work.

The above image is from the Cunning Media website with a pretty interesting article on how Twitter is working.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

2 thoughts on “Why Twitter Isn’t Working For You

  1. Scott, you make great points. It’s so true that skills are learned / taught. I’ve got a lot of friends that judge me for being on twitter, but I enjoy it and find it a great way to connect to people.

    Even though I’m not as active as people I follow; I still feel like it’s a valuable resource and a great way to connect with great people such as yourself.

    • Each of us simply has to find our own comfort level with the tools we want to use. Greg, you make an excellent point about your level of activity and it still being of value.

      And I certainly and glad to have met you both online and Face to Face!

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