Insider Information on WOWO Radio Advertising & Federated Digital Marketing Solutions with Scott Howard

 

Reintroducing ScLoHo

Reintroducing ScLoHo

Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...

read more
The State of Radio and WOWO in 2024

The State of Radio and WOWO in 2024

Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers.  Today, I'll review the local radio scene and include some numbers from a...

read more