For every hundred companies that are trying to figure out how to make money using Social Media, there are a thousand who are not trying.
Some are playing around with it, but have no clue as to what to do with it.
Others are looking at social media as something they should do.
And there are still a bunch who just wish it would go away.
But in the meantime, there’s you and me and our friends/followers and our collective voices.
Go ahead and use it.
Spread some love.
Complain when you need to.
(By the way, try and include the company in your praise or complaint, so they can respond and perhaps fix the problem or pass on the love to the folks who need to see it.)
We live in an age that was leveled the communication playing field in many ways. It’s up to each of us to decide if we will use this social media power.