I think I made up a word, Christmasfying isn't liked by spell check. But I'm fine with that, after all, what was a ScLoHo before I coined that word? Back to the main subject with this piece from MarketingProfs.com: 'Tis the Season for Holiday Branding Bored with the...
I'm talking about use Social Media. Read more in this report: Teens and "Digital Citizenship" A recent report conducted by the Pew Research Center, in partnership with the Family Online Safety Institute, and supported by Cable in the Classroom, found...
Yesterday the Fort Wayne Social Media Breakfast wrapped up 2011 with a group discussion asking questions about our Social Media Experiences in 2011 and what we are planning on doing in 2012. The answers were both varied and amazing. Each of us use social media in our...
Maybe.... This morning we are attending the Fort Wayne Social Media Breakfast. The history of this event is interesting in that it first began in 2009 or 2010 and fizzled out with just a couple people attending the last event in 2010. The problem was the folks...
Yesterday I talked about blogs. Today, Twitter. The subject is the controversial topic of Scheduling and Automating. There is a difference between the two on Twitter. First I'll tackle the Automating. Generally speaking I am against most of it. Automated tweets are...
First off, there is a big difference between Scheduling and Automating your Social Media updates. I'm going to spend a few days exploring this subject, feel free to chime in. In 2003 and 2004 I started and stopped a couple of blogs. It wasn't a priority for me and...
I still see plenty of folks who decide to check out Twitter, see what it's all about and then abandon the platform because it didn't work for them. But from the level of activity that these folks put into their Twitter efforts, I'm not surprised. Think about this for...
From Mediapost: 5 Tips For Stepping Into Social Media by Martin Bishop Back when I worked in marketing, the closest I ever got to customers were focus groups. From the safety of a darkened, M&M-stocked backroom with a one-way mirror, I was able to listen to what...
My co-worker, Kevin Mullett does a LOT of speaking engagements. One topic he talks about is measuring the right things, and that was one of my reasons for joining Kevin at Cirrus ABS and working in the web world of marketing instead of the broadcast world where most...